The latest in hearing technology.

Discreet Hearing Aid Options

At Florida Hearing Matters, one of the areas we focus on is discreet hearing aids. Many listeners, especially younger listeners or those fitted with a hearing aid for the first time, are concerned with how others may notice a hearing aid when worn. With invisible-in-canal (IIC) styles, or even more advanced styles for extended wear, only the listener knows they a wearing a hearing aid.

Several hearing aid families are discreet, or practically invisible. These advances in hearing technology are due to miniaturized electronics, 3D-printed shells, zinc air batteries, venting design, and more innovations. We precisely fit and program these hearing aids so they can be worn comfortably all day. Here are highlights of some of the latest hearing technology currently available, as well as the manufacturers we carry.

Florida Hearing Matters phonak

Phonak is a leading manufacturer of hearing aids and committed to changing the lives of their wearers, creating new breakthroughs in hearing technology. With the latest advances in chips and software, Phonak devices are small, yet highly capable.

Phonak Vitro B Titanium at Florida Hearing Matters

Virto B-Titanium

The Virto B-Titanium is Phonak’s smallest IIC hearing aid released to date. Made from medical grade titanium, the Virto B-Titanium is vastly lighter and more durable than previous Phonak IIC products. The improved durability has also allowed for the hearing aid to be made significantly smaller which has increased the number of ears it can be fit on. This discrete hearing aid solution is available in two technology levels.

The Phonak Virto B features biometric calibration

Virto B

The Virto B has Phonak’s new biometric calibration technology. These hearing aids use advanced software to sample over 1600 data points from the shape of incoming sound in the listener’s ear. Each Virto B then calibrates unique settings to achieve the best performance. The result is enhanced directional performance compared to devices without biometric calibration – a noticeable difference for listeners in real-world situations.

Florida Hearing Matters lyric

Unlike many other hearing aids, Lyric is positioned completely inside the ear canal, so it uses your ear’s natural anatomy to funnel sound to your ear drum. This unique placement of the hearing device creates exceptional natural sound quality. Additionally, each set of Lyric hearing aids is programmed to meet your specific hearing needs.

Lyric by Phonak offered at Florida Hearing Matters


  • Once placed deep in the ear canal, Lyric is 100% invisible
  • Effortless Hearing, 24/7: Lyric can be used during your daily activities, such as exercising, showering, talking on the phone, and sleeping.
  • There are no batteries to change, no maintenance is needed, and no daily insertion or removal is required.
  • Natural Sound Quality
  • Lyric’s placement deep in the ear canal allows the outer ear (the pinna) to direct sound into the ear canal naturally, resulting in reduced background noise and feedback, and exceptional sound quality

Call our office today… Because your hearing matters!