The latest in hearing technology.

Featured Hearing Aids

At Florida Hearing Matters, we fit hearing aids from several manufacturers – allowing us to choose the device that is best for your hearing and your budget. We receive training direct from the manufacturers so we stay current on the most advanced technology. This allows us fit you properly and customize device programming to help you hear better.


There are many hearing aid solutions from a number of manufacturers available on the market, with a range of technology such as Bluetooth connectivity, noise reduction, directional processing, rechargeability, and miniaturization. Here are highlights of some of the latest hearing technology currently available, as well as the manufacturers we carry.


Florida Hearing Matters phonak

Phonak is a leading manufacturer of hearing aids and committed to changing the lives of their wearers, creating new breakthroughs in hearing technology. With the latest advances in chips and software, Phonak devices are small, yet highly capable.

Phonak Vitro B Titanium at Florida Hearing Matters

Virto B-Titanium

The Virto B-Titanium is Phonak’s smallest invisible-in-canal (IIC) hearing aid released to date. Made from medical grade titanium, the Virto B-Titanium is vastly lighter and more durable than previous Phonak IIC products. The improved durability has also allowed for the hearing aid to be made significantly smaller which has increased the number of ears it can be fit on. This discrete hearing aid solution is available in two technology levels.

Phonak Bolero Rechargable at Florida Hearing Matters

Bolero Rechargeable

The Phonak Bolero hearing aid was created to simplify your life and make hearing effortless. What makes Bolero B-PR so special is its unique operating system called AutoSense OS. It senses your surroundings and adjusts your hearing aids every step of the way. All you have to do is turn them on, and the rest is automatic. And with the rechargeable Bolero B-PR, you can now enjoy 24 hours* of hearing with one simple charge.


Florida Hearing Matters lyric

Unlike many other hearing aids, Lyric is positioned completely inside the ear canal, so it uses your ear’s natural anatomy to funnel sound to your ear drum. This unique placement of the hearing device creates exceptional natural sound quality. Additionally, each set of Lyric hearing aids is programmed to meet your specific hearing needs.

Lyric by Phonak offered at Florida Hearing Matters

Key features:

  • Once placed deep in the ear canal, Lyric is 100% invisible
  • Effortless Hearing, 24/7: Lyric can be used during your daily activities, such as exercising, showering, talking on the phone, and sleeping.
  • There are no batteries to change, no maintenance is needed, and no daily insertion or removal is required.
  • Natural Sound Quality
  • Lyric’s placement deep in the ear canal allows the outer ear (the pinna) to direct sound into the ear canal naturally, resulting in reduced background noise and feedback, and exceptional sound quality


Florida Hearing Matters oticon

Founded in 1904, Oticon is one of the oldest and most respected hearing aid manufacturers in the world.  With revolutionary technology and a People First promise, Oticon offers a wide range of revolutionary hearing aids for every lifestyle.  Learn more about Oticon’s products by visiting their website here.

Oticon OPN at Florida Hearing Matters


Oticon Opn introduces groundbreaking technology that is fast enough to support the brain and precise enough to monitor the soundscape and differentiate between sounds. With the extreme speed of this new technology users are provided with more accurate information about the soundscape, and enabled to more easily locate and separate sound sources, i.e. they can maintain access to the sounds of their life so they can focus on what they find important. The result is a significant improvement in the ability to understand speech in complex environments while, at the same time, preserving mental energy – ultimately empowering users to Open up to the world.


Florida Hearing Matters resound

GN Resound is a hearing aid manufacturer that offers innovative hearing solutions that combine original thinking and design with premium technology.  Founded in 1943, ReSound offers a wide range of hearing aid technology.  Learn more about GN ReSound by visiting their website here.

Oticon OPN at Florida Hearing Matters


With ReSound LiNX 3D, busy environments are easier than you think. That’s because these hearing aids are the best at recognizing voices, and use advanced technology to make them heard. Backed with Binaural Directionality III technology, you can focus on what you want without being cut off from your surroundings. You’ll hear conversations from all directions and shifting background noise.


Florida Hearing Matters starkey

Starkey is a leading hearing aid manufacturer based out of Minnesota.  Their hearing solutions are designed to bring people together by helping to empower them to reach their full potential.  Learn more about Starkey’s products by visiting their website here.

Starkey Halo 2 at Florida Hearing Matters

Halo 2

Halo 2 hearing aids, available in our smallest Made for iPhone® style, help you stay connected to the people and things you love most. With our easy-to-use TruLink® Hearing Control app, Halo 2 is engineered to work specifically with your iPhone, iPad®, iPod touch® and Apple Watch®. And with new processing power that’s five times faster, you’ll experience music in a whole new way with pure, refined sound quality.


Florida Hearing Matters widex

Widex is a family owned hearing aid manufacturer with an uncompromising approach to innovation.  With a wide range of hearing solutions that allow their wearers to connect and communicate easily, Widex has a solution for every lifestyle.  Learn more about Widex’s products by visiting their website here.

Widex BEYOND is Made for iPhone


The Widex BEYOND features Made for iPhone connectivity and the BEYOND App, available on either Android or iOS. Using the BEYOND App, listeners can adjust their hearing aids independently for their environment, and can create personalized hearing programs as well as find their hearing aids if placed nearby.



Unitron is a hearing aid manufacturer that’s sole purpose is to make life better for their wearers.  They believe that by focusing on the human side of things, they can develop products that are guided by the foundational purpose to make life better for people with hearing loss. Unitron offers a full range of hearing aids for all lifestyles. To learn more about Unitron’s hearing aids, visit their website here.

Call our office today… Because your hearing matters!

The latest in hearing technology.

About Hearing Aids

Hearing aids come in a wide range of technology levels and styles. They are offered in various levels ranging from ‘Entry-level’ to ‘Premium’. Within each level different technology and features are available. Some are designed for active lifestyles where others are for those in need of a ‘Power’ instrument. Choosing the right one depends on your specific needs and requirements. Our hearing care professionals are experts in each and can help you make the right choice.

Things to Consider

  • The degree of hearing loss
  • Dexterity
  • Budget
  • Lifestyle
  • Cosmetics
  • Skin Sensitivities
  • Medical Considerations

In-the-Ear (ITE)

Hearing aids worn in the ear are generally custom-fit based on an impression of the ear.  There are a variety of ITE styles that are available.  

Florida Hearing Matters Hearing Aids ite

In-the-Ear (ITE)

Full shell instruments fill the entire outer ear bowl.  Due to their larger size, they allow for more features and functions.  These include a larger battery, directional microphones, volume controls, and can fit larger receivers for more severe hearing losses.  They are designed for mild to severe hearing losses.

Florida Hearing Matters Hearing Aids iic

Invisible In-the-Canal (IIC)

IIC instruments are the smallest custom hearing aids available. They sit in the second bend of the canal and are nearly invisible to the naked eye. They are designed for mild to moderate hearing loss.

Florida Hearing Matters Hearing Aids cic

Complete In-the-Canal (CIC)

CIC instruments fit deeply into the ear canal. Slightly larger than the IIC, they are still relatively hard to see. They are designed for mild to moderate hearing loss.

Florida Hearing Matters Hearing Aids itc

In-the-Canal (ITC)

ITC instruments sit in the lower portion of the outer ear bowl. Since they are slightly larger than the CIC, they are able to hold additional features. These include a larger battery, directional microphones, and volume controls. They are designed for mild to moderate hearing loss.

Behind-the-Ear (BTE)

Behind-the-Ear instruments sit behind or on top of the outer ear with a tube that connects to an ear tip or mold inside of the ear. BTE’s offer the widest range of features, colors, battery types, and degrees of power. Today, they’re offered in small, discreet designs that are often unnoticeable when worn. For those who prefer to “show them off”, they also come in multiple colors and designs.

Florida Hearing Matters Hearing Aids ric

Mini BTE

Mini BTE styles are designed to hide behind the outer ear and have ultra-thin tubing to discreetly route sound into the ear. The tubing typically connects to a soft tip that sits in the ear canal but doesn’t occlude it. The result is a natural, open feeling as airflow and sound enter the ear naturally around the tip, while amplified sound enters through the tip. This is known as “open fitting” and is recommended for mild to moderate hearing loss.

Florida Hearing Matters Hearing Aids rite

Receiver-in-Canal (RIC)

RITE hearing aid styles are BTEs that have the speaker built into the ear tip instead of the main body of the hearing aid. It is slightly larger than the Mini BTE but is still relatively unnoticeable when worn.  They are designed for mild to severe hearing loss.

Florida Hearing Matters Hearing Aids Behind the Ear

Behind-the-Ear (BTE) with Earmold

BTEs with earmolds have a longer shape that follows the contour behind the outer ear. Their larger size enables them to house features such as a program button and volume control. The earmold color and style, as well as the wearer’s hairstyle, determine exactly how they’ll look on each person. They are designed for mild to profound hearing loss.

Call our office today… Because your hearing matters!